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【阅读理解】 商界对应用新技术缺乏认识  

2012-05-21 14:30:28|  分类: 阅读理解 |  标签: |举报 |字号 订阅

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【阅读理解】 商界对应用新技术缺乏认识 - 佳中 - 佳中Blog
 

【阅读理解】             商界对应用新技术缺乏认识

                                                                                  佳中注释


      Why is it so difficult to make effective use of new technology in  the  commercial  world,  and  what 

needs to be done to  speed  the  process?  In  the  past,  business  success  often  was  achieved  by 

following plans devised by a pioneering visionary — an  Andre  Carnegie  or  Henry  Ford.  Once this 

approach was institutionalized,  it  frequently  led to decades of marketplace dominance. In the future, 

it still will be feasible to get a new venture rolling based on such sparks of creative insight, but without 

the continuous input of innovative thinking  and  improved  methods,  the  initial  impetus  likely  will be

short-lived.

      In considering new advances, the emphasis in the U.S. generally has been on saving  money and 

eliminating labor, rather than improving operations and better serving  customers. This tends to result 

in isolated pockets of automation that do not fit well within over-all systems.

      One problem is a lack of clear understanding of technological advances by  American executives. 

Every  day,  top  managers  keep  tabs  on  all  kinds  of  numbers  and ratios to indicate the financial 

strength  of  their  organizations. This by-the-numbers management approach is partially responsible 

for the slow adoption  of  new  technology,  because  outmoded  accounting  systems  emphasize the 

wrong  areas  and  leave  out  data  critical  to  intelligent decision-making. Even more important, few 

executives keep well-posted on the technological  health  of  their  firms  — not just in product design 

and R&D, but manufacturing processes, communications, and service delivery.

     The intricacies of new technologies are not  so  important  as is gaining a sense of whether these 

developments  offer  opportunities  or  have  the  potential  to  outmode  existing methods. Decision-

makers  need  to  know  what  new technologies are in the pipeline and envision how they  might  be 

useful for specific purposes. They  als have to measure the level of technology of their  products and 

operations  against  those  being  applied  by  the  best  competitors  anywhere  in  the  world.  Most 

important, the organization needs to ensure that an  effective  process  is  in  place  for  continuously 

introducing new technologies and revising operations to take best advantage of them.

       What  changes  in  corporate  culture  will  enable  organizations  to  adapt  to  technology-driven 

evolution more readily. A  philosophy  of  continuous  improvement  must   be fostered within a highly 

motivated,  idea-contributing  workforce.  Steady incremental improvements can lay the groundwork 

for  major  realignments  and  thus  create  the  cooperative,  team-based,  problem-solving  climate 

essential for molding technologies to meet operational requirements. Progress also must be based 

on   the  needs  and  perceptions  of  customers,  not  just  the  narrow  interests  of  specialists  and 

departmental  groups  that  may  be  more  concerned  with  protecting  market  shares  and  secret 

agendas. Links must be forged between those who deal with  customers and those responsible for

introducing new technology, either  through  research  and  development or by adopting ideas from

 elsewhere.                                                  

                                                                                                            (455 words)

                                                             

1. The passage is focused on

    [A] the importance of capitalizing on new technologies

    [B] the fostering of new ideas in commercial world

    [C] the means of how to become a good executive

    [D] the effect of new technologies on corporate culture

2. It is stressed in the text that, to survive in the future, a company should first and foremost

    [A] keep on creating new ideas and improving operation 

    [B] know the intricacies of new technologies

    [C] adopt the by-the numbers approach

    [D] get a new project going based on creative insight

3. Some American executives are slow to respond to technological advances because they

    [A] have poor insight of the technological advances

    [B] are lacking of initial impetus to technological advances

    [C] are too busy with all kinds of numbers and ratios

    [D] adopt outmoded accounting systems with wrong ideas

4. The phrase “in the pipeline” in the 2nd sentence of the 4th paragraph means

    [A] in advance

    [B] in store

    [C] under way

    [D] on the rope

5. For organizations to adapt to technological developments, they need to make changes in

    corporate culture, which include all the following aspects except

    [A] developing the climate of cooperative teamwork

    [B] stratifying the needs of the customers

    [C] enhancing their close link with the customers

    [D] making steady and practical improvements

 

 

答案解析

 

1. 【答案】 C

    【考点】 文章主旨,针对全文命题。

    【解析】 篇章分析:在第一段作者指出现在商界没有有效利用新技术,接着在第二段分析说,

      这是因为商界在利用新技术上持有错误的态度。作者在三~五段强调企业应该对新技术利用

      有清醒的认识,指出对利用新技术应采取的态度以及如何推动新技术发展以提高企业文化的

      建议。显而易见,全文的重点是围绕新技术在商界的重要性进行论述,因此A 项是本题的正

      确答案。

 

2.【答案】 A

   【考点】 作者观点, 针对一、四段命题。

   【解析】 题干问:公司为了将来生存首先应该做什么……?涉及到本题文中两处地方:

               In the future, it still will be feasible to get a new venture rolling based on such sparks of

     creative  insight, but without the continuous input of innovative thinking and improved methods,

     the initial  impetus likely will be short-lived. (第一段)

            Most important, the organization needs to ensure that an effective process is in place for

    continuously introducing new technologies and revising operations to take best advantage of

    them. (第四段)

            在第一段中作者就提出,将来要取得成功要不断输入新的观念和改进方法,在第四段作

    者再次强调,最重要的是不断引进新技术,改进运作方法以充分利用新技术。可见,A 项是

    本题的正确答案。

 

3.【答案】 A

   【考点】 具题细节, 针对三段命题。

   【解析】 本题比较容易。根据题干中American executives可以定位第三段第一句:One

     problem is a lack of clear understanding of technological advances by American executives.

            第三段的中心内容是讲,美国企业管理者缺乏对利用新技术的清醒认识。他们整天埋头

     反映企业财务的数据忽视新技术的应用。 A项中的poor insight of the technological advances

     指的就是 of clear understanding of technological advances。A项是本题的正确答案。

 

4.【答案】 C

   【考点】 词语猜测, 针对第四段命题。

   【解析】 第四段第2句的意思是:Decision-makers need to know what new technologies are in

     the pipeline and envision how they might be useful for specific purposes. 决策者需要了解中进

     行中的新技术,并预期它们能应用于什么具体的目的。in the pipeline (在管道中),指“正

     在进行之中的”,即under way 的意思,所以C项是本题的正确答案。

 

5.【答案】 C

   【考点】 细节判断, 针对最后一段段命题。

   【解析】 最后一段是关于企业推动技术发展,提高企业文化的具体建议。A项的意思是:

    营造团队合作的氛围,与段中create the cooperative, team-based, problem-solving climate

     essential for molding technologies吻合。B项的意思是:充分考虑到消费者利益,与段中

     Progress also must be based on the needs and perceptions of customers吻合。D项的意思

     是:鼓励员工提出创造性思想。与段中A philosophy of continuous improvement must be

      fostered within a highly motivated, idea-contributing workforce吻合。

            C项的意思是:(企业)加强与消费者的联系。与段中所述Links must be forged between

      those who deal with customers and those responsible for introducing new technology 相悖。

      段中所说的联系是接收触消费者的人与引进新技术的人之间的联系。C项错了,所以是本题的

     答案。


                                                【阅读理解】 商界对应用新技术缺乏认识 - 佳中 - 佳中Blog

  

 

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