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【阅读理解】 对全球宠儿网络公司的看法  

2012-05-09 16:17:02|  分类: 阅读理解 |  标签: |举报 |字号 订阅

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【阅读理解】     对全球宠儿网络公司的看法 - 佳中 - 嘉华相恋

   

                        对全球宠儿网络公司的看法

                                                                                    佳中命题

 

  

 

       What should we think of the global euphoria over “dotcom” companies? Undoubtedly, Internet

technology will change the way we live, work, communicate and do business. But beware of those

who proclaim this to be a New Era of profitability. As in the so-called New Eras of the past —

brought on by earlier technological breakthroughs — this one carries the seed of its own destruction.

The phenomenal growth of Internet businesses is already fueling a Klondike-style gold rush, with far

too many diggers looking for far too little gold. Most Internet companies are likely to be out of

business just as quickly as they become investors’ darlings. And those that survive aren’t likely to

achieve any meaningful earnings. Economics teaches us that it is hard to make money with a

basically free commodity. Think of ice in the Arctic, sand in the desert, seawater in the ocean or, for

that matter, the seemingly unlimited “hot air” on the Net.

     Consider what inspired the New Eras of the past: the discovery voyages of the 15th century, the

construction of canals and railroads, the introduction of electricity and the telephone. In the 20th

century, the proliferation of cars, radios, televisions and computers all inspired a sense that we had

begun a New Era. Each breakthrough promised new riches and unprecedented prosperity for the

innovators. But in the long run, they always failed to deliver to investors the expected rewards. 

     Why the letdowns? In part because every great innovator invariably attracted great imitators, who

competed with the original and eventually depressed his “excessive” profit margin by commoditizing

the invention. Furthermore, great inventions have always been followed by great innovations, which,

through the process known as creative destruction, render the previous new technology obsolete.

And when inventions become vital to the economy, they are frequently brought under the control of

governments via regulation, nationalization and, in extreme cases, expropriation.

      Take the Erie Canal, which was completed in 1825. Its success led to the great American canal

boom of the 1830s. It ended just a few years later in a tremendous bust, as most of the canals failed

to make money. The Erie, too, began to suffer from competition, fist from railroads and eventually,

from trucks. Subsequently, the railroad industry endured a similar fate. The success of the first lines

prompted imitators to build countless new ones. In the second half of the 19th century, freight rate collapsed

by 90%. Over-regulations and the proliferation of automobiles would make things worse, in the end,

the railroad industry — which helped create an unprecedented industrials boom — proved to be

disastrous for most investors. By 1895, most U.S. railroads had to be restructured or were in

receivership.

       Now-familiar technologies like cars, radios, cash registers and mainframe computers were all

at some point new and revolutionary. But the spread of the technologies led inevitably to the demise

of their creators’ “excessive” profits, as each became just another commodity. Don’t think for a

minute that the Internet will be any different.                      

                                                                                                                   (498 words)

 

1. What does the author describe Internet Industry in the first paragraph?

     [A] It opens up New Era of profitability.

     [B] It is brought on by earlier technological breakthroughs.

     [C] It is about to develop on unlimited “hot air”.

     [D] It brings no practical economic gains.

2. Which of the following is not mentioned as the cause for the letdowns of New Eras of the past?

     [A] Huge loss of expected profits due to imitation.

     [B] Creative destruction made by great imitators.

     [C] New innovations based on the great invention. 

     [D] The intervention from the government.

3. The Erie Canal was mentioned in the passage because it

     [A] led to the great American canal boom the 1830s.

     [B] experienced a few years’ s tremendous bust.

     [C] fostered competition with railroads and trucks.

     [D] proved to be less profitable than its investors expected.

4. The word “demise” in the last paragraph most probably means

     [A] “prospect 

     [B] “enforcement”.

     [C] “termination”.

     [D] “destruction”.

5. In the text the author tries to

     [A] exemplify why New Eras of the past failed.

    [B] justify the profitability of Internet business.

    [C] chill the euphoria over the Internet industry.

    [D] compare the Internet with previous technologies.

 

 

答案解析

26.【答案】  D

       【考点】  作者观点,针对第一段命题。

       【解析】  作者在第一段提出全文的主题对全球宠儿网络公司看法。文章第一句就问:我们

        应该如何看待全球宠儿网络公司?从段中的论说不难看出,作者对网络的商业利润性持否

        定的态度。他认为网络,与过去的技术创新新时代一样,本身带有毁灭的种子(carries the

        seed of its won destruction),网络业的发展已经促成克朗代克的淘金热,淘金的人太多而

        金子太少。(a Klondike-style gold rush, with far too many diggers looking for far too little   

        gold),接着,作者又指出,当一个产业成为自由商品就很难盈利(it is hard to make

        money with a basicaaly free commodity)。可见作者认为网络业不会有太多实质性的经济利

        益,D 项是本题的正确答案。

 

2.【答案】  B

   【考点】  细节判断,针对第三段命题。

   【解析】  作者在第二段论述了过去的技术创新都没有给投资者期待的回报,接着在

    第三段分析了过去技术创新为什么令人失望的原因。原因有三点:1)伟大的发明者

    必然引出伟大的模仿者,他们与原来的发明者竞争,通过将发明商业化从而压制发

    明者的利益空间。2)伟大的发明者后面总是跟着伟大的创新者,他们通过所谓的创

    造性破坏使原先的技术落伍。3)当发明对经济产生重大意义时,它们会被制约、国

    有化、甚至被征用受到政府的控制。这三点与选项中的A项、项C和D项相对应。B项

    的意思是“伟大模仿者的创造性破坏”,文中说是伟大的创新者的创造性破坏,张

    冠李戴,不要被“creative destruction”和“great imitators”干扰喔。

 

3.【答案】  D

   【考点】  例证目的,针对第四段命题。

   【解析】  作者在第二段论述了过去的技术创新都没有给投资者期待的回报,在第三段分析了

    过去技术创新为什么令人失望的原因,在第四段列举两个例子,伊利运河和铁路业,列举目

    的显然是为了说明过去的技术创新并没有给投资者期待的回报,因此网络业也不可能给投资

    者期待的回报。所以,D是本题的正确答案。

 

4.【答案】  C

   【考点】  词义猜测,针对第五段命题。

   【解析】  “demise”对不少考生可能是生词,需要根据上下文来猜测其词义。现在大家熟悉

    的汽车、现金收款机和计算机都曾经曾是新奇,变革性的事物,但每当一项技术变成商品,

    这些技术的推广都必将会导致创造者“过高”利润期望的“demise”,千万不要以为因特网

    会有什么两样。联系上文将到新技术变成商品就不会给投资者期待的回报,不难猜测

   “demise”是“结束”、“终止”的意思。因此,C项“termination” 是本题的正确答案。其

     他三项“前景”、“执行”、“破坏”,意义上都不成立。

 

5.【答案】  C

   【考点】  作者意图,针对全文命题。

  【解析】  本题问作者的写作意图,做这类题关键是要抓住文章的主题。本文的主题

    很清楚,是谈论对对全球宠儿网络公司看法。尽管人们普遍看好网络公司,是全球

    经济的宠儿(euphoria),但作者告诫要当心那些赞誉互联网技术带来巨大利润的

    人的说法(But beware of those who proclaim this to be a New Era of profitablity)。

    在文章中作者论述了网络技术与过去的技术创新一样,都不会给投资者带来期待的

    回报。可以推断作者写此文的目的是为网络业过分宠热拨点冷水,C项是本题的正

    确答案。

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